I'M LIZ.

Graphic designer, brand strategist, marketer, reader, and writer.

About

ABOUT ME

Liz Church

Designer & Marketer

I am a creative skilled in graphic design, front-end web development, branding, and marketing strategy. As a graphic designer for a decade, I slowly transitioned into marketing and became knowledgeable in email marketing, social media, search engine optimization, and content marketing. This transition allowed me to broaden my skill set and comprehensively understand various aspects of marketing.

While working and finishing my degree, I established my freelancing services, operating under the name One Dame Studios. My insignia defines my power to endure and push through while embracing inner peace. After spending ten years working to receive my Bachelor's degree without any debt, in Spring 2023, I received my Bachelor's degree in Business Administration with a concentration in Marketing Strategy from the University of North Carolina Wilmington.

Currently, I am the Marketing Director of Atrómitos, a remote boutique consulting firm with the imperative mission of creating healthier, more resilient, and more equitable communities. We work with change agents, those at the front lines trying to solve the complex problems in healthcare and empower them to work smarter, dream bigger, and realize their fullest potential.

At Atrómitos, I use my creative expertise to clearly define our organization while increasing brand awareness and perception in all communications. I am the guardian of our brand across all digital platforms, meticulously ensuring that our marketing and communications authentically mirror our mission.

My invaluable contributions extend beyond maintaining brand integrity. My strategic insights and innovative ideas have transformed Atrómitos, increasing the firm's visibility, credibility, and impact.

Within my career, I've expanded my knowledge and gained expertise in audio, video, and podcast production. In October 2023, I successfully launched a new platform with the firm, The Atrómitos Way.

Resume

Here you will find a detailed breakdown of my work history, education and accomplishments, getting further insight of my capabilities!

PROFESSIONAL EXPERIENCE

Marketing Director • Atrómitos | August 2022 - Present

Developed, implemented, and managed the Atrómitos annual marketing plan and budget, translating strategic objectives into actionable marketing strategies to meet goals and targets, primarily focusing on increasing brand awareness by improving web traffic, cultivating email subscribers, and strengthening social media presence.

Oversaw the end-to-end strategy, creation, and development of The Atrómitos Way, a groundbreaking video and audio platform showcasing industry leaders, and led this platform’s successful launch and hosting, leveraging my expertise in producing high-quality content. Marketing efforts attracted top industry leaders to share their work, ideas, and initiatives to address critical healthcare issues and drive successful implementations to improve local communities.

Provide consulting services to clients, advising on communication strategies, brand awareness, and marketing initiatives to enhance visibility and sustain a natural presence with their target audiences.

Led successful migration of the Atrómitos website from Squarespace to WordPress, overseeing meticulous planning, data transfer, and seamless integration. Spearheaded website rebuilding, redesign, and expansion, resulting in an improved online presence, enhanced user experience, and increased web traffic, driving positive organizational outcomes.

Provide expertise in front-end web development with third-party programs (GoDaddy, Wix, Squarespace, and WordPress), maintaining best SEO practices, design and accessibility (design and functionality) for users, and collecting data for the site, utilizing Google Analytics (UA and GA4), and Google Search Console for data collection of web traffic, sessions, and discoverability through search engines.

Worked with the team to consult on client projects for best practices on website awareness, structure, and optimization, as well as effective email marketing and social media tactics.

Designed toolkits and created training video collateral for providers within the Foundational Community Supports program under the Apple Health & Homes Capacity Building grant provided by the Washington State Department of Commerce.

Actively engage with clients to craft compelling Atrómitos Client Success Stories, capturing the transformative impact of our services and solutions to share on our various communication platforms.

Creative Design Manager • Green Dot Heating & Air | August 2020 - August 2022

Perform graphic design functions, creating brand awareness and marketing materials to increase clientele and outrank competition.
Created and maintained social media posts and ads to highlight company culture and successes and communicate with followers.

Designed and ran campaigns of HTML marketing emails, cleaned up the appropriate client lists for selected campaigns, and launched them through Mailchimp and Service Titan Marketing Pro.

Coordinate with third-party vendors for promotional, operations needs, and event printing products.

Created company material such as employee guidelines, handbooks, and items that defined company culture.

Built and created the previous website through a third-party platform, maintained various pages, and gathered data on visits and bounces through the WordPress site with the Elementor extension.

Marketing Assistant • Cameron School of Business | Spring 2022

Assist the Digital Marketing Coordinator in creating web and promotional graphics and internal fliers for the Cameron School of Business.

Worked to build a strategy to increase awareness of the business school’s presence on social media with attractive posts and campaigns.

Projects were designed and produced using Adobe Creative Cloud and occasionally Canva for video graphics to create digital displays on the campus digital platforms or through social posts.

Design & Print Production Assistant • Ship & Mail Plus Printworks | October 2017 - Jan 2020

Take orders for clients who call or come in, add them to the production schedule, and organize deadlines.

Assist the shipping sector by taking in packages and mailings to prepare for shipping via USPS, UPS, FedEx, or DHL.

Designed and printed marketing materials, large format displays, brochures and menus, promotional products, and direct mailing campaigns.